Behavioural Change for Global Development

Appleseed teams up with our partner organisations to research and better understand their audiences, and then co-design a strategy to bring about the few behavioural changes most needed for impact (e.g. women farmers spacing out crops for better harvests, or children under 5 drinking clean water exclusively). This requires organisations to challenge their own assumptions, to see reality through the eyes of their audiences, and then to change the ways they design, deliver, and promote their products and services.

In 2022, Appleseed started working with Saha Global to improve access to safe drinking water for rural communities in northern Ghana, and with SOIL to improve access to sanitation services for families living in some of Haiti’s poorest urban communities.