2016-2019

BUILDING HOPE FOR FEMALE MICRO-ENTREPRENEURS IN MEXICO

2016-2019

Crea

Crea assists female entrepreneurs from marginalised backgrounds in Mexico with an innovative participatory business development program. Founded in 2008 by Leticia M. Jáuregui Casanueva, a Latin America Finalist of the Cartier Women’s Initiative Awards 2009. Our funding helped Crea to open new training centres in Zacatecas, Coahuila, Yucatán and Chiapas and train over 7,700 women.

www.crea.org

CHALLENGE

Women continue to face major challenges entering the workforce in Mexico. A patriarchal culture limits their access to finance, skills and opportunities, and also impacts their confidence and self-esteem.

ACTION

Crea’s business development programme provides women in rural, urban, and semi-urban areas with management skills and entrepreneurial attitudes, coaching, and access to a support network of female entrepreneurs.

Participants are enrolled in a 60-hour training course over 17 weeks with the aim strengthening their business models, improving both production and distribution, and reaching larger markets.

IMPACT

Between 2016 and 2019, 7,760 women enrolled in CREA’s training centres in Hidalgo, Queretaro, Yucatan, Guerrero, and Toluca. The participants’ graduation rate was as high as 80%.

7,700

FEMALE ENTREPRENEURS

acquired new skills, boosted their confidence, and expanded their access to credit between 2016 and 2019

BUSINESS SURVIVAL RATE

INCREASE IN WEEKLY PROFITS

according to preliminary results of a World Bank Impact Study